Make your links natural
As I have already said Google Penguin targets the unnatural backlinks, that is backlinks produced by black hat techniques with the help of black hat software. So you have to make your link natural as possible. Don't use black hat SEO software and if you can't avoid this do with extreme care. Don't bump a large amount of backlinks in one day. This can make Google alert that your website is crating unnatural links and will be caught by Penguin. Also take quality websites while creating backlinks and don't make backlinks from websites having page rank less than one.
Use backlinks from relative websites
We know that backlinks from relative websites have more weight compared to backlinks from unrelated websites and after Penguin update its value has again increased. This is because the backlinks from niche websites will look more natural compared to backlinks from unrelated websites. For example if your blog is about vehicles review and you are getting backlinks from a blog which concentrates on the topic food recipe. Google will treat this as unnatural backlink and your website will be effected by Penguin. So to recover from Google Penguin update you should bring some healthy backlinks from niche websites which can help you to regain your rankings.
Link diversity- Weapon against Penguin update
This is an example of an Penguin effected website. Here most of the links come from blog network and a very few links from other networks. So Google will think that links are coming artificially and hence Penguin caught this. So to recover from Google Penguin update you should build a balanced amount of links from all networks.
We must also analyze our backlinks in terms of page ranks. A penguin effected website backlinks in terms of page rank is given below.
Here the website have got many backlinks from page rank 0 and 1 and very few backlinks from websites having high page rank. Since the website is getting many backlinks from lower ranked pages and Google will treat it as spam links and will be caught by Penguin. So the good strategy to recover from Google Penguin update is by getting quality backlinks from pages having page rank greater than 5.
Anchor text diversity- easy to recover from Google Penguin update
We all know that key to search engines is playing with anchor text. It is a common black hat technique to bring backlinks from many spam websites with anchor text as keyword. Before Penguin update if a SEO company creates thousands of backlinks with anchor text as SEO then he was able to gain more search engine ranking for the term SEO for his website. But after Penguin update these websites will be losing their page rank. A Penguin effected website anchor text distribution is shown below.
We can see that the website have 90% of backlinks with anchor text as SEO and hence effected by Penguin update. So in-order to recover from Google Penguin update you must vary your anchor texts. For example if you have an SEO company the anchor text should diversified like "The best SEO company", "SEO Services", "Top SEO service" etc.
Google's and every search engine works for customers that means people who search in search engines. So they have to show good quality contents in the first page to satisfy the customers. So every update of Google is trying for this and if you need a good place in search engine you should have quality contents.
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Nazmul Hasan Nahid